H1 growth is driven by Books & Electronics, not Beauty
Across 2024 H1, weekly revenue in Books and Electronics climbs steadily, together adding the majority of incremental revenue. Beauty stays flat week over week.
Revenue by category · 2024 H1
weekly_sales_2024_h1 1SELECT
2 category,
3 SUM(revenue) AS revenue,
4 ROUND(AVG(wow_pct), 2) AS avg_wow
5FROM weekly_sales_2024_h1
6GROUP BY category ORDER BY revenue DESC
| category | revenue | avg_wow |
| Electronics | $1.92M | +3.4 |
| Books | $1.74M | +2.1 |
| Home | $1.51M | +1.0 |
| Beauty | $2.03M | −0.2 |
Rebalance H2 inventory toward Electronics and Books — projected
+18% category revenue at flat Beauty spend.